A Better Mousetrap: the business of invention is the best beginner’s guide to invention you’ll ever read. It’s practical, down-to-earth and highly readable. It treats invention as a business activity that demands a professional approach. It tells you how to avoid mistakes, stay in control and limit your risk at every stage. Crucially, it tells you how to decide whether your idea is worth developing at all. This matters because many inventions fail, often expensively, for reasons that were there from the start.
Authors Graham Barker and Peter Bissell have poured into the book all the best bits of their experience of advising inventors and evaluating thousands of inventions since 1983. They’ve also incorporated advice from leading UK patent professionals, and A Better Mousetrap: the business of invention is approved by the Chartered Institute of Patent Attorneys (www.cipa.org.uk).
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'I received your book yesterday, many thanks for the speedy delivery. It's fantastically useful information - have been reading large chunks already, and it is providing very comprehensive, practical and highly relevant information.'
Bart Willemse |
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